Rocky Mountain Athletic Conference Announces Five-Year Apparel Partnership with Game One

Game One and RMAC set to introduce new online championship merchandise stores to enhance student-athlete and fan experience

7/23/2026 12:00:00 PM

By: Audrey Bloomquist, Assistant Commissioner for Championships and External Engagement

COLORADO SPRINGS, Colo. – The Rocky Mountain Athletic Conference has entered a five-year agreement making Game One the conference's official apparel supplier. The partnership will introduce new championship merchandise stores for RMAC student-athletes and fans, with rollout planned across all 16 RMAC championship events.

Game One is one of the largest and fastest-growing sports equipment and apparel suppliers in the country, serving over 160 colleges, universities, and conferences nationwide. The company's intercollegiate athletics business model has grown by over 30 percent in the past year as it continues expanding its sales and service presence across the collegiate conference landscape.

"We're honored to be trusted as the Rocky Mountain Athletic Conference's exclusive apparel provider," said Pat Weber, President & Chief Executive Officer of Game One. "The best partnerships are built on more than products. They're built on responsiveness, trust, and a shared commitment to doing things the right way. That's exactly what we look forward to delivering alongside Under Armour.”

Game One’s dynamic and customer-centered service will bring a new look to RMAC championship merchandise through pre-championship stores, which open in the weeks leading up to each event so fans of qualifying teams and individuals can purchase gear in advance. Stores stay open for the full duration of the championship, with fans able to shop via QR codes posted throughout event facilities. After each event, the stores will shift to spotlight tournament champions and celebrate RMAC institutions advancing to postseason play.

“We're always looking for ways to elevate the championship experience for our student-athletes, member institutions, and fans," said Danielle Harris, RMAC Commissioner. “Partnering with Game One allows us to provide high-quality championship merchandise that's more accessible than ever while creating a consistent, first-class experience across all of our championship events. We're excited to give our fans new opportunities to celebrate their teams and championship moments throughout the year.”

Beyond the championship pop-up shops, Game One will operate the RMAC's 24/7 online store at RMACSports.org, giving fans access to conference merchandise year-round. The partnership also expands the RMAC's access to customized apparel, signage, and event branding, creating new opportunities to showcase the conference across its championships.

For more information about Game One, visit their website at Game-One.com.

About the RMAC
The Rocky Mountain Athletic Conference, headquartered in Colorado Springs, is a premier NCAA Division II conference with 15 institutions located in Colorado, Nebraska, New Mexico, South Dakota, and Utah. The RMAC currently competes in 22 NCAA Division II sports, and its members have earned 71 team national championships since 1992. Founded in 1909, the RMAC is the most historic athletic conference in the western United States and Division II.
 
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